Congratulations on making the leap to becoming a content creator! Now the work does not end there. Just like any other business, you now need to know who you are making your content for. To be able to reach your fans and find the right audience, you must have an understanding of what they need and desire. 

Finding your market

You may feel overwhelmed in the beginning, which is completely normal. There are a lot of other people who are doing what you’re doing and creating what you may want to create, but remember to not get ahead of yourself and take things a step at a time. When you’re starting out, you need to find your market. Who are you intending to create this content for? What kind of people do you want consuming your content?

Demographic factors such as age, gender, country, are important to know but the basics are not enough. You need to also think about potential needs and interests that you can fulfil. Being able to address unfulfilled needs will increase your chances of finding loyal and committed fans. Also don’t be afraid to reach out to your fans for opinions! They will be more than happy to be involved in your growth.

Your Community

Your fans and audience are key to your business. As consumers, they are able to help you better understand what they want to see and not merely what you want to make. They are there to support you and help you grow your brand, and they love to hear from you. Involving them in your content creation can help you tailor your content to your unique audience and fanbase.

Try to also build emotional connections with your audience, this will enhance the feeling of community and will make them more loyal to you.